2017 was an exciting year for Ideas in Motion. Below is a summary of our events, which wouldn’t have been possible without all of you who participated! We hope you’ll continue to join us this year and explore active travel options, for now let’s take a walk/cycle down memory lane and celebrate our successes so far…
Sunday 1 July saw the Cycle Southend Annual Tweed Ride. This unique bicycle ride gave us the chance to dress up in our vintage get-ups and cycle along the Prittlebrook, Southend seafront and down to Southchurch Park for an afternoon tea. We had attendees as far afield as Saffron Walden, and some hot on the wheels of the London Tweed Ride!
On Saturday 8 July, Ideas in Motion and Cycle Southend were at the Village Green Festival in Southend. We were joined by Cycle UK to help with the North Shore simulated mountain bike track, which was very popular with lots of visitors having a go! The Travel Team provided lots of travel advice to visitors on this lovely sunny day.
Throughout 2017 our specially trained Travel Advisors visited places of education and business to discuss travel options other than the car. At South Essex College we were able to offer over one hundred Personalised Travel Plans (MyPTP) looking at different ways to travel to the Colleges, and in the summer we were involved in the recruitment process at the new Amazon Warehouse opening in Thurrock. Here we offered MyPTP and travel advice to employees for their journey to work. We discussed in detail alternatives to the car and indeed many changed their mind sets after meeting with us.
We worked with Love to Ride on two campaigns in 2017 – Cycle September and Winter Wheelers. Both encouraged residents to get cycling on their way to work, school, anywhere they needed or wanted to go! Logging their rides put them in with the chance to win prizes, including cycling gear, bikes and trips away. Cycle September took place the whole of September and Winter Wheelers took place from 1 to 25 December and offered an alternative advent calendar – every day after people logged their rides they were in with the chance to win prizes.
The official launch of South Essex Active Travel (SEAT) took place at the SEAT Conference on Tuesday 31 October. It featured keynote speeches from leading active travel practitioners and experts and was attended by 120 people. Attendees also got to participate in interactive workshops and discussed a range of travel topics, as well as making active travel pledges!
Thanks to the SEAT programme we were able to expand the ELF bike scheme to Essex and Thurrock. Job seekers can apply for a free recycled bike and training through the Essential Living Fund. If they’re eligible they will be contacted to arrange their on-road cycle training. Once that’s completed they can choose their bike, which comes with a helmet, hi viz, lock and lights all ready to make their journey to interviews or their new place of work. 83% say they have chosen to do more cycling since participating!
Stay tuned for more information about our 2018 events!