People in Southend-on-Sea are already making big changes to how they travel around town, research has shown. Fewer of us are choosing to hop in the car; instead we’re making our journeys on foot, by bike or using the bus or train.
Research carried out in December 2012 by the Bostock Marketing Group found that fewer people working in Southend businesses are choosing to drive to work than in 2010. The number of people who habitually use a car or van to get to work has fallen by nearly 10% since 2010, while the number of those who usually walk to work is up by 14%.
The evidence also shows that the number of people who work from home has more than doubled since 2010, meaning they don’t need to travel into work at all. In addition, surveys carried out at key locations around the town found a 60% increase in the number of people cycling in the 12 months since June 2012.
This is great news, as jams on the roads hurt the local economy. Southend-on-Sea Borough Council’s Executive Councillor for Public Protection, Waste and Transport, Tony Cox said: “Congestion on our roads, particularly during peak hours, has an impact on businesses and jobs in the town and by choosing different ways of getting around where possible, everyone can play a part in reducing congestion and keeping local businesses and the economy moving.”
But the most important thing to remember is that behind all the numbers sit real people making real changes to how they travel, and you can do the same. We’d love to hear from anybody who is travelling differently around town, so please get in touch and let us know how you’ve been getting on.
And who knows, if you share your ideas, you may inspire someone else to make changes and travel better too.